Each year, a college football rivalry game between Yale University and Harvard University takes place. For the game in 2004, approximately twenty Yale students disguised themselves as the fictitious “Harvard Pep Squad” and handed out signs to Harvard fans. At a coordinated time, the organizers behind the prank instructed the Harvard fans to display the cards in unison, which they claimed spelled out “GO HARVARD” but in fact spelled “WE SUCK”. The result of the prank was that the Harvard fans then displayed a message saying “WE SUCK”, visible to the entire stadium and eventually garnering large coverage in national media.
Read full article on Wikipedia: Yale’s “We Suck” prank
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